This page explains what information we collect when you visit or shop with This Is Blythe, why we collect it, how we protect it, and the choices and rights you have. No jargon, no surprises.
Last updated: July 2026Here is the essence — the full sections below have the detail, but this is the heart of it:
This Is Blythe operates ThisIsBlythe.com and respects your privacy regarding any information we collect while running our website. This policy applies to the personal information we handle as the data controller when you browse, create an account, contact us, or place an order.
It works alongside our Terms & Conditions and Refund Policy. By using the site, you agree to the practices described here.
We collect information in three ways: what you give us, what we gather automatically, and what comes from trusted service providers.
We collect personal information only insofar as it is necessary or appropriate for the purpose of your interaction with us. You can always decline to provide personal information, though some site features may not work without it.
We use the information we collect to:
If you send us a request or feedback, we may reference it to clarify or respond, and to help support other customers — without exposing your private details publicly.
Where privacy laws such as the GDPR apply, we rely on these lawful bases for processing your information:
A cookie is a small string of information a website stores on your device and reads when you return. We use cookies to recognize you, remember your preferences (like currency and cart), keep you signed in, and understand how the site is used so we can improve it.
You can set your browser to refuse cookies before using our site, with the drawback that some features may not work properly. Advertising or analytics partners featured on our pages may also set their own cookies; this policy covers our use of cookies, not theirs — please see the relevant partner’s policy for details.
Checkout is encrypted and processed by trusted, PCI-DSS-compliant payment providers. We do not store your full card number on our own servers. We take all measures reasonably necessary to protect against unauthorized access, use, alteration, or destruction of the information we hold.
No method of transmission or storage is ever 100% secure, but we work continuously to safeguard your data and to limit access to those who need it to do their jobs.
We keep personal information only as long as needed for the purposes described here — for example, to fulfill your order, provide support, and meet legal, tax, and accounting requirements. When it is no longer needed, we delete or anonymize it. You can ask us to remove your data sooner (see Section 9).
Depending on where you live, you may have some or all of these rights over your personal information:
To exercise any of these, email [email protected]. We’ll respond within the timeframe required by applicable law. You also have the right to complain to your local data-protection authority.
Our store is intended for adults. We do not knowingly collect personal information from children under the age at which consent is required in their jurisdiction. If you believe a child has provided us with personal data, contact us and we will delete it promptly.
We serve customers worldwide, and some of our employees, contractors, and service providers are located outside your home country. By using our site, you consent to the transfer of your information to them. Where required, we put appropriate safeguards in place to protect your data when it crosses borders.
Most changes will be minor, but we may update this Privacy Policy from time to time at our discretion. The “last updated” date above shows when the current version took effect. We encourage you to check this page periodically; if you have an account, we may also alert you to significant changes. Your continued use of the site after an update means you accept the revised policy.
Questions about your privacy or this policy? A real member of our team is happy to help.
This policy works together with our other terms. Give them a quick read so you know exactly how we operate.
Explore our dollsThis Is Blythe is a registered trading name of Boldexa Global FZCO. References to “we,” “us,” and “our” throughout this policy refer to This Is Blythe and its operating company.
Explore This Is Blythe — the world’s leading authority in handcrafted Blythe dolls and premium accessories, trusted by Forbes, BBC, The Guardian, and Fox. © This Is Blythe. All rights reserved.
