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California residents have the right to opt out of the sale or sharing of their personal information under the California Consumer Privacy Act (CCPA), as amended by the CPRA. This page explains what we do with your information and how to opt out. You do not need to live in California to use it: we honor these requests from anyone, anywhere.
This Is Blythe never sells your personal information for money. Like most online stores, we use cookies, pixels, and analytics and advertising partners to run the site, measure our ads, and understand what shoppers enjoy. Under California law, some of this routine ad measurement can count as sharing or a sale of personal information, so we give you a simple way to turn it off.
You may ask someone to submit an opt-out request for you. We will ask for written proof that you gave them permission.
Opting out never changes your prices, your service, or how we treat you.
For the full picture of what we collect and why, read our Privacy Policy and our GDPR & CCPA Compliance page.
Last updated: July 13, 2026