Every Blythe has a style. Which one is yours?
Blythe doll styles are endless, but most dolls fall into a few beloved looks. Knowing them makes it easier to plan a new doll, a new outfit or a photo shoot. Here are eight to explore, with the hair, eyes and outfits that create each one.
| Style | Hair and eyes | Outfit ideas |
|---|---|---|
| Kawaii | Pastel pink or lilac, pink or violet eyes | Frills, bows, pastel everything |
| Vintage | Soft blonde or brown, warm eyes | Floral dresses, lace collars |
| Gothic | Black or deep red, pale or red eyes | Velvet, lace, dark tones |
| Fairy | Silver or mint, glitter eyes | Floaty layers, flower crowns |
| French chic | Dark brown or black, blue eyes | Stripes, beret, red lips |
| Street | Bold colour, any eyes | Hoodies, sneakers, caps |
| Cottagecore | Ginger or brown, green eyes | Pinafores, gingham, baskets |
| Academic | Neat bob, brown eyes | Cardigan, glasses, satchel |
Some of the best dolls mix two styles: gothic and fairy, or vintage and street. Kawaii and Blythe have a special connection, which we explore in Blythe’s universal cuteness.
Design a doll in your favourite style in our build-your-own Blythe studio, then find her wardrobe in our Blythe doll outfits.
For a neutral overview of the doll’s history, see Blythe on Wikipedia.
With love, This Is Blythe Team
Say hello to Jenna Anderson — our Customer Happiness Director and resident Blythe doll devotee. Affectionately known around the studio as the “Blythe Whisperer,” Jenna spends her days helping collectors find the doll that feels unmistakably theirs, and her evenings writing the stories you read here. Her warmth, eye for detail, and genuine love of these big-eyed characters make her the heart of the This Is Blythe community.
When she steps away from the inbox, you'll find her sewing tiny doll-sized accessories, behind a camera, or lost in some new arts-and-crafts project — the same curiosity and care she pours into every doll. Read more about Jenna's journey into the world of Blythe here.
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